I decided to take a break from marketing and organizing my new business today, and made an appointment to check out a Personal Trainer training program in Fort Lauderdale. As part of my new wellness business, Liiv Naturally, I want to be able to offer my clients a well-rounded fitness and health experience. So I figured that along with getting my yoga teacher training certification, it would be worth it to also get certified as a trainer.
After getting the info from the Natural Awakenings magazine from Whole Foods (I know my Floridian friends have seen this!), I signed up online for an info session about getting a NASM – National Academy of Sports Medicine, duh – certification.
A few days later, a guy from the ATI Career Training Center in Fort Lauderdale calls me. He explains that his name is “Duran, like the band.” Cute.
I tried to ask him a few questions about the PT program, but he basically cut me off and suggested I should just come down to the office for an info session in person. I was very impressed with his salesmanship and persistence and figured, “Why not?” as I jotted down the address.
So yesterday morning, I headed south on 95 to the Cypress Creek Road exit. After getting totally lost, I arrived at the ATI building about 10 minutes late. (Side note: I HATE being late. Passionately. It makes me feel really anxious and I just don’t do it)
I filled out a form asking for all of the basics: name, address, age, education (I got lazy and only filled out the high school part) and Social Security number. Wait, social security number? Clearly, I left this line blank and started to get a weird feeling. Was this some giant University of Phoenix-style scam? I thought about getting up to leave but a huge group of nurses-in-training was filing in through the single door in their ATI monogrammed scrubs, so I had no way out.
Then, Duran appeared, dressed sharply in very baby blue slacks and kinda pointy toed beige leather loafers, and led me back to his cubicle. I caught by surprise because I thought it was going to be an info session, like, with other people. But instead, I found myself sitting across a desk from Duran.
Of course, he had motivational sales quotes plastered all around his work space, including the requisite framed MOTIVATION posted with some inspirational quote scrawled underneath. Uh oh.
He started in on the questioning, nodding his head, throwing me a “Ok, I see” here and there and filling out a form with my answers. It was all pretty standard until he got to the Social Security number.
“Um, I don’t know it and I don’t have it on me,” I stammered. I think he actually bought my lie.
Duran explained that in order for me to get financial aid, I would need to provide my social. Now I was really confused. Financial aid for a Personal Trainer certification class that would likely last a few weeks? I figured it was set me back a grand or two, but this guy was acting like I was going to have to refi my house to make ends meet.
I told him that we could figure out the finances if I decided to enroll in the program. He quickly countered, saying, “If we decide you are a good fit.” Ouch.
After chatting for a few more minutes (Duran has an uncle in Delray and frequently hangs out at the park near the Dunkin Donuts on Atlantic – noted), my new admissions advisor-to-be turned his computer screen toward me. The Power Point presentation was ready to begin.
Duran was a really nice guy so it was all I could to keep a straight face while he recited the exact words that were on every single line from memory. It was unreal, and very entertaining. That is, until the 10th or 11th slide, regaling me with details like when and where ATI was founded and other ridiculous information that I would never, ever care about.
“I have an appointment at noon,” I interrupted with a smile, hoping that would speed things up.
It didn’t.
After a few more agonizing minutes, Duran treated me to a “campus tour.”
We walked past some classrooms and finally hit the PT area, where a group of mostly men dressed in baggy workout clothes that barely covered their asses were doing some kind of bootcamp style workout.
“This is initiation,” Duran said.
Huh? So I have to pay a hefty sum to come to your school and then ALSO get initiated? Something seemed off.
When our tour was complete, and I had seen the student breakroom and “The Commons” aka two picnic tables with a bucket of sand doubling as an ashtray in between, Duran dropped me off at the Financial Aid office.
Here we go again.
Without looking up, my case manager, Leny, asked me some more questions. When she got to the dreaded Social Security part, I again fibbed and said I didn’t know it or have it.
“What?” she shot back. “Well, I can’t tell you what you qualify for if I don’t have that info.”
More confusion. Really, how much financial aid were they planning on giving me for a $2,000 Fitness Trainer workshop?
She angrily brought me back to Duran after deeming me useless.
I decided that I finally needed to know what was going on here.
“Well, maybe I’ll just pay cash. How much is the program?”
And the bomb was dropped.
“$16,400 with a $100 application processing fee.”
It was so shocking, I was speechless.
“The program is 36 weeks with hands on training and lectures. You get a NASM certification and ….”
I had stopped listening. There was no way I was going to pay anything close to that amount for my certificate. So I started to wrap things up with Duran, now feeling pretty bad that I had even wasted his time.
“OK, well, I have another appointment so I have to leave but I’ll email you if I’m interested,” I said as sweetly as possible. I was still on his turf.
“Let’s get together next week for a follow up,” he said. This guy was good.
I bended the truth again, saying that I was going to NYC and wouldn’t be back until December 1. Duran was NOT happy.
“Why didn’t you tell me that? I need to know that.” He was scolding me at this point.
I told him I didn’t realize I needed to inform him of my travel schedule since I had just come to see him about some general info. Things got awkward.
Duran stood, and I understood that our time together was over. He led me to the front door, and barely looked at me or shook my hand as I walked away – although I did see him peek his head out of the front door and watch me get into my car. Creepy.
Even though absolutely nothing came of my trip to ATI (except another really funny story to tell) I am still happy I went. I am all about making things happen right now and who knew? This could have been the perfect Personal Trainer training program ever. And I would have never known if I didn’t try.